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Meta Ads case study

Meta Ads Campaign Setup, Optimization & Management

Three client accounts across the USA, UAE and Saudi Arabia. In each one the same foundation comes first: accurate conversion data through Meta Pixel + Conversion API, then campaign structure, creative testing and ongoing optimization built on signals that can be trusted.

Industry
E-commerce
Location
USA, UAE & Saudi Arabia
Category
Meta Ads
Client accounts
3
$64,000+
Monthly conversion value
across the three accounts
$16,000
Monthly ad spend managed
USA, UAE & Saudi Arabia
3.5-5x
ROAS
on every account
$0.33-0.42
CPC
Meta Sales campaigns

Results at a glance

Straight from the ad accounts

Every number below comes from the client's own dashboard, for the period shown on each case study.

01TractorReliefToolUSA · Meta Sales campaign$13,000+ monthly conv. value4-5x ROAS
02Defensiv-XUnited Arab Emirates · Meta Sales campaign$19,700+ monthly conv. value3.5-5x ROAS
03ItsmineSaudi Arabia · Meta Sales campaigns$31,500+ monthly conv. value3.5-5x ROAS

Monthly performance figures as reported for each managed account. Across these three accounts I manage $16,000 per month in Meta ad spend, returning $64,000+ per month in tracked conversion value — all measured through a Pixel + Conversion API setup I build and verify myself.

Method

How I run every account

  1. 1

    Audit and fix tracking

    Meta Pixel + Conversion API through GTM and Stape, so ad blockers, ITP and browser privacy limits stop eating your conversion data.

  2. 2

    Structure and audiences

    Campaign structure, custom conversions and remarketing audiences built around the client's actual business goals.

  3. 3

    Creative and testing

    Ad creative and angle testing, audience analysis and budget management against real purchase data.

  4. 4

    Ongoing optimization

    Continuous monitoring and optimization on conversion data, audience performance and campaign results.

Case study 01 · TractorReliefTool

Rebuilding Lost Conversion Signals to Reach 4x+ ROAS

Location
USA
Campaign / setup
Meta Sales campaign
Monthly budget
$3,000
Period shown
Jan 1 - Oct 19, 2026
ROAS
4-5x
return on ad spend
Conv. value
$13,000+
per month
Ad spend
$3,000
per month
CPC
$0.40
CTR 1.5-2%
Meta Ads Manager, TractorReliefTool account, Jan 1 - Oct 19, 2026
Meta Ads Manager, TractorReliefTool account, Jan 1 - Oct 19, 2026

The challenge

The client could not get consistent results from Meta Ads, and the reason was in the data rather than the ads. Ad blockers, ITP and browser privacy restrictions were causing signal loss, so conversions were under-reported and the delivery system was optimizing against an incomplete picture of what was actually selling.

What I did

  • Rebuilt the tracking foundation with Meta Pixel + Conversion API (CAPI) using Google Tag Manager and Stape server-side tracking, which improved event accuracy, event match quality and conversion data reliability.
  • Verified the setup end to end before spending on scale, so campaign decisions were based on real purchases.
  • Launched and now manage a Meta Sales campaign built around purchase efficiency.
  • Run ongoing optimization across audiences, creative testing and budget allocation.

Result

4x+ ROAS on roughly $3,000 of monthly spend, returning $13,000+ in monthly conversion value, with CPC down to $0.40 and a 1.5-2% CTR. Just as important, the account now reports conversions it can act on, and the client is very happy with the results and the ongoing management.

Scope of work

  • Meta Business Manager and Business Portfolio Setup
  • Facebook Business Page & Instagram Business Account Creation
  • Meta Ads Campaign Setup, Optimization & Ongoing Management
  • Remarketing Campaign Setup
  • Audience Creation
  • Creative & Audience Testing
  • Budget Management
  • Meta Pixel & CAPI
  • Custom Conversion Creation
  • Catalog Setup with Commerce Manager

Case study 02 · Defensiv-X

Audit, CAPI Setup and Rebuild for a UAE E-commerce Brand

Location
United Arab Emirates
Campaign / setup
Meta Sales campaign
Monthly budget
$5,000
Period shown
Oct 1 - Oct 19, 2026
ROAS
3.5-5x
return on ad spend
Conv. value
$19,700+
per month
Ad spend
$5,000
per month
CPC
$0.42
CTR 1.5-2%
Meta Ads Manager, Defensiv-X account, Oct 1 - Oct 19, 2026
Meta Ads Manager, Defensiv-X account, Oct 1 - Oct 19, 2026

The starting point

The client came to me with existing Meta Ads campaigns that were not performing to the level the budget deserved. I started with a full audit of the previous campaigns and the tracking behind them, then built a clear action plan rather than simply restarting the ads.

What I did

  • Audited previous Meta Ads campaigns and set out a clear plan to improve performance.
  • Implemented Meta Pixel + Conversion API using Google Tag Manager and Stape for reliable conversion tracking.
  • Configured Custom Conversions mapped to the client's business goals.
  • Built remarketing audiences to re-engage warm visitors and recover lost carts.
  • Launched a Meta Sales campaign with the right targeting, structure and optimization strategy, then kept optimizing against conversion data.

Result

3.5-5x ROAS on $5,000 of monthly spend, returning $19,700+ in monthly conversion value, at a $0.42 CPC. The client was very happy with both the results and the overall campaign performance.

Scope of work

  • Meta Business Manager and Business Portfolio Setup
  • Facebook Business Page & Instagram Business Account Creation
  • Meta Ads Campaign Setup, Optimization & Ongoing Management
  • Remarketing Campaign Setup
  • Audience Creation
  • Creative & Audience Testing
  • Budget Management
  • Meta Pixel & CAPI
  • Custom Conversion Creation
  • Catalog Setup with Commerce Manager

Case study 03 · Itsmine

Scaling a Saudi E-commerce Account on $8K Monthly Spend

Location
Saudi Arabia
Campaign / setup
Meta Sales campaigns
Monthly budget
$8,000
Period shown
Monthly campaign view (Oct 1 - Oct 29)
ROAS
3.5-5x
return on ad spend
Conv. value
$31,500+
per month
Ad spend
$8,000
per month
CPC
$0.33
CTR 1.1-2%
Meta Ads Manager, Itsmine account, monthly campaign view (Oct 1 - Oct 29)
Meta Ads Manager, Itsmine account, monthly campaign view (Oct 1 - Oct 29)

The starting point

This is the largest of the three accounts, running multiple concurrent sales campaigns including Advantage+ and catalog retargeting. At this budget level, small errors in the conversion data become expensive quickly, so accurate tracking had to come before any attempt to scale spend.

What I did

  • Audited the existing campaigns and built actionable strategies to improve performance.
  • Implemented Meta Pixel + Conversion API through Google Tag Manager and Stape to raise tracking accuracy and conversion data quality.
  • Set up Custom Conversions aligned to the client's objectives and built remarketing audiences to re-engage potential customers.
  • Launched and manage multiple Meta Sales campaigns with tailored targeting, structure and optimization, monitored continuously against conversion data and audience performance.

Result

3.5-5x ROAS on $8,000 of monthly spend, returning $31,500+ in monthly conversion value, at a $0.33 CPC across a portfolio of concurrent campaigns delivering over 1.6 million impressions in the period shown. The client is very happy with the results and the ongoing management.

Scope of work

  • Meta Business Manager and Business Portfolio Setup
  • Facebook Business Page & Instagram Business Account Creation
  • Meta Ads Campaign Setup, Optimization & Ongoing Management
  • Remarketing Campaign Setup
  • Audience Creation
  • Creative & Audience Testing
  • Budget Management
  • Meta Pixel & CAPI
  • Custom Conversion Creation
  • Catalog Setup with Commerce Manager

Tools and platforms

  • Meta Ads Manager
  • Meta Pixel
  • Conversion API (CAPI)
  • Google Tag Manager
  • Stape
  • Events Manager
  • Custom Conversions
  • Offline Conversion Tracking using CRM
  • Remarketing Audiences
  • Catalog & Advantage+
  • GA4
  • Looker Studio

Related services

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