Case studies

Real problems. Measurable results.

A look at how fixing the data layer first leads to campaigns that scale.

$4.62

Cost per lead

Local & service businesses

Google Ads Campaign Setup, Optimization & Management for Service-Based Businesses

Four client accounts, one approach: fix the tracking, target buyers who are ready to act, and optimize every month on real conversion data. Calls, quote requests and form leads for service businesses in the USA and UK.

24.29%
Conversion rate: 12.43%
Click-through rate

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6.6x

ROAS on Performance Max

Google Ads

E-commerce & digital products

Google Ads Campaign Setup, Optimization & Management for E-commerce Businesses

Two accounts, two campaign types: Performance Max for e-commerce and Demand Gen for digital products. Each one is built on accurate tracking and managed every month against real results.

$67.1K
Conversion value: 392%
ROAS on Demand Gen

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315

Purchases tracked

Google Ads

E-commerce & lead generation

Google Ads Enhanced Conversion Tracking

Google Ads can only optimize for the conversions it can see. Across e-commerce and lead-generation accounts, I build tracking that records every purchase, checkout and lead accurately, so Smart Bidding works on real data.

134,890
Conversion value: 7 of 7
Campaigns

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$64,000+

Monthly conversion value

Meta Ads

E-commerce

Meta Ads Campaign Setup, Optimization & Management

Three client accounts across the USA, UAE and Saudi Arabia. In each one the same foundation comes first: accurate conversion data through Meta Pixel + Conversion API, then campaign structure, creative testing and ongoing optimization built on signals that can be trusted.

$16,000
Monthly ad spend managed: 3.5-5x
ROAS

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5 / 5

Meta events live

Meta Ads

E-commerce

Meta Pixel Setup through Google Tag Manager

A US e-commerce store was running Meta Ads with real sales coming in, but Ads Manager reported almost nothing. My audit found several plugins each injecting their own Meta Pixel and their own e-commerce events. I rebuilt the whole measurement layer in one Google Tag Manager container. Two days later the client confirmed everything was matching.

2 days
To client sign-off: 1 source
Owns every Meta event

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9.2/10

Purchase match quality

Meta Ads

E-commerce

Meta Pixel & CAPI Using Stape & GTM

Ad blockers, iOS and browser privacy limits hide sales from Meta. I fix that with a Pixel + Conversions API setup through Google Tag Manager and a server container, so Meta sees every sale and your ads optimize on real data.

100%
CAPI event coverage: +151%
Extra conversions

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935

Purchases tracked

Analytics & Tracking

E-commerce

GA4 Ecommerce Tracking & Reports

Every product view, add to cart, checkout and purchase tracked in GA4 with revenue, then turned into reports that show which channels make money and where shoppers drop off.

SAR 315K
Revenue tracked: 4.9M
Items viewed

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72.4K

Events tracked

Analytics & Tracking

Cloud & IT services

GA4 Lead Tracking & Reports

A service business doesn't sell in a cart. It wins clients through form submissions, calls, emails and chats. I set up GA4 so every one of those actions is tracked, and every service page shows how much interest it really gets.

4,827
Users tracked: 8,333
Sessions

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Conversions in 30 days

Analytics & Tracking

E-commerce (mobile accessories)

TikTok Pixel & Events API Setup Using GTM & Stape

Server-side tracking for a UAE mobile-accessories store: 47 conversions at 106.98 AED each in 30 days, with purchases tracked at a 90+ Event Match Quality score.

90+
Purchase Event Match Quality: 7
Funnel events

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Events active

Analytics & Tracking

E-commerce (pet products)

TikTok Pixel Setup Using GTM for E-commerce Businesses

Every step of the shopping journey, from product view to purchase, tracked in TikTok with product details, prices and hashed customer data, so sales campaigns can optimize for the events that make money.

4
Optimization events: Email + phone
Advanced matching

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Lead events

Analytics & Tracking

EV chargers + installation

TikTok Pixel Setup Using GTM for Service-Based Businesses

For a service business, the sale starts with a form or a phone call, not a checkout. I set up the TikTok Pixel so every quote request and every call click is tracked, matched with hashed customer details and ready for TikTok to optimize on.

5
Events tracked: Email + phone
Advanced matching

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9.1/10

Purchase quality score

Analytics & Tracking

Fashion e-commerce

Snapchat Pixel & CAPI Setup Using GTM & Stape

Snapchat's audience lives on mobile, where ad blockers and iOS privacy limits hide many purchases from the browser pixel. I set up the Snap Pixel together with the Snapchat Conversions API, so every sale reaches Snapchat with strong match data, counted once.

84%
CAPI coverage: Very effective
Event quality

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Verified

Deduplication

Analytics & Tracking

E-commerce

Pinterest Pixel & CAPI Using GTM & Stape

Every visit, add to cart and checkout sent to Pinterest twice, from the browser tag and from a server, then deduplicated by event ID. Pinterest confirms the result: “Correctly deduplicating events across multiple sources”.

Sufficient
Event ID coverage: 2
Data sources

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Stores set up

Analytics & Tracking

E-commerce brands

X (Twitter) Pixel Setup Using GTM

X Ads can only optimize for sales it can see. I install the X Base Pixel and a dedicated event pixel for every step of the shopping funnel, so X can measure purchases, build retargeting audiences and find more buyers.

Up to 6
Funnel events: Active
Event status

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810

Purchases tracked

Analytics & Tracking

E-commerce & media

Reddit Pixel Setup Using GTM

Reddit Ads can only optimize for conversions it can see. I install the Reddit Pixel with a tag for every step of the funnel, so each visit, product view, add to cart and purchase reaches Reddit, ready for conversion campaigns and retargeting.

38K
Page visits: 1,827
Add to carts

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Purchases sent

Analytics & Tracking

E-commerce

Reddit Pixel & CAPI Setup Using GTM & Stape

For a U.S. tractor-tools store, I added the Reddit Conversions API on top of the Reddit Pixel. Every page visit, add to cart and purchase now reaches Reddit from both the browser and a server, with every event rated Healthy.

Healthy
Event status: 2
Data sources

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