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Analytics & Tracking case study

Reddit Pixel Setup Using GTM

Reddit Ads can only optimize for conversions it can see. I install the Reddit Pixel with a tag for every step of the funnel, so each visit, product view, add to cart and purchase reaches Reddit, ready for conversion campaigns and retargeting.

Industry
E-commerce & media
Category
Analytics & Tracking
Client accounts
5
810
Purchases tracked
in one week, 3 stores
38K
Page visits
same week
1,827
Add to carts
for retargeting
Active
Event status
all core events

Results at a glance

Straight from the ad accounts

Every number below comes from the client's own dashboard, for the period shown on each case study.

01Musician Goods USAUSA · Reddit Pixel via GTM684 purchasesin one week
02Runic DiceReddit Pixel via GTM100 purchasesfrom 302 add to carts
03TractorReliefToolUSA · Reddit Pixel via GTM26 purchasesin one week
04Eternal GardenReddit Pixel via GTMSix events incl. checkout and payment infoAll Healthy
05CorSurfReddit Pixel via GTMSix events incl. checkout and payment infoBuilt in GTM

Taken from each client's Reddit Ads Events Manager, Jan 21 – 28, 2025.

Context

Reddit can find your buyers, if it can see them

Reddit's conversion campaigns learn from the purchases and add to carts you send back. Without the pixel, Reddit only knows who clicked, so it can't optimize for sales, can't retarget shoppers and can't show you which ads paid off.

  • Optimize and report on sales

    Campaigns optimize for add to cart and purchase instead of clicks, and purchases are reported per campaign and ad.

  • Retargeting and lookalikes

    Visitors, product viewers and cart abandoners become retargeting audiences, and lookalike audiences are built from real buyers.

  • Not just for online stores

    For content and service businesses I track the actions that matter to them, such as podcast listens, subscriptions, video plays, WhatsApp messages and contact forms, as custom Reddit events.

Method

How the setup works

  1. 1

    Base pixel

    Reddit Pixel and Page Visit on every page through Google Tag Manager.

  2. 2

    Event tags

    One Reddit tag per action: view content, cart, checkout, purchase, plus custom events.

  3. 3

    Order data

    Purchase value, currency and item count from the store's data layer.

  4. 4

    Verified

    Each event confirmed Active in Reddit Events Manager. The same setup is ready for Reddit's Conversions API.

Proof

Built in Google Tag Manager, for stores and beyond

GTM, media brand: custom Reddit events for podcast visits, subscribes, video plays, WhatsApp and contact forms
GTM, media brand: custom Reddit events for podcast visits, subscribes, video plays, WhatsApp and contact forms
Reddit tags beside GA4, Google Ads conversions and dynamic remarketing
Reddit tags beside GA4, Google Ads conversions and dynamic remarketing
Reddit tags beside Google Ads, Microsoft UET and the Snap Pixel
Reddit tags beside Google Ads, Microsoft UET and the Snap Pixel

Case study 01 · Musician Goods USA

Musician Goods USA: 684 purchases in one week

Location
USA
Campaign / setup
Reddit Pixel via GTM
Period shown
Jan 21 – 28, 2025
Page visits
26,690
one week
View content
18,303
one week
Add to carts
1,497
for retargeting
Purchases
684
all Active
Reddit Events Manager, Musician Goods USA: 26,690 page visits, 1,497 add to carts and 684 purchases in one week
Reddit Events Manager, Musician Goods USA: 26,690 page visits, 1,497 add to carts and 684 purchases in one week

Result

Page visit, view content, add to cart, checkout and purchase all recording live, with 684 purchases tracked in one week.

Scope of work

  • Reddit Pixel installed via Google Tag Manager
  • Standard e-commerce events, page visit to purchase
  • Custom begin checkout event
  • Purchase value, currency and item count
  • Verification in Reddit Events Manager

Case study 02 · Runic Dice

Runic Dice: one in three carts became a sale

Campaign / setup
Reddit Pixel via GTM
Period shown
Jan 21 – 27, 2025
Page visits
10,663
one week
Product views
4,183
one week
Add to carts
302
for retargeting
Purchases
100
~1 in 3 carts
Reddit Events Manager, Runic Dice, Jan 21 – 27, 2025: 10,663 page visits, 4,183 product views, 302 add to carts and 100 purchases
Reddit Events Manager, Runic Dice, Jan 21 – 27, 2025: 10,663 page visits, 4,183 product views, 302 add to carts and 100 purchases

Result

100 purchases tracked in one week, from 302 add to carts: about one in three carts became a sale.

Scope of work

  • Reddit Pixel installed via Google Tag Manager
  • Page visit, view content, add to cart, purchase
  • Verification in Reddit Events Manager

Case study 03 · TractorReliefTool

TractorReliefTool: the core purchase funnel on Reddit

Location
USA
Campaign / setup
Reddit Pixel via GTM
Period shown
Jan 21 – 27, 2025
Page visits
663
one week
Product views
113
one week
Add to carts
28
for retargeting
Purchases
26
all Active
Reddit Events Manager, TractorReliefTool, Jan 21 – 27, 2025: 663 page visits, 113 product views, 28 add to carts and 26 purchases
Reddit Events Manager, TractorReliefTool, Jan 21 – 27, 2025: 663 page visits, 113 product views, 28 add to carts and 26 purchases

Result

Page visit, view content, add to cart and purchase all Active, with 26 purchases tracked in one week.

Scope of work

  • Reddit Pixel installed via Google Tag Manager
  • Page visit, view content, add to cart, purchase
  • Verification in Reddit Events Manager

Case study 04 · Eternal Garden

Eternal Garden: all six events Healthy

Campaign / setup
Reddit Pixel via GTM
Reddit Events Manager, Eternal Garden: raw events by type, all six Healthy
Reddit Events Manager, Eternal Garden: raw events by type, all six Healthy

Result

All six events Healthy, including the custom begin checkout and add payment info events, so the store can retarget shoppers who reached checkout but didn't buy.

Scope of work

  • Reddit Pixel installed via Google Tag Manager
  • Custom begin checkout and add payment info events
  • Verification in Reddit Events Manager

Case study 05 · CorSurf

CorSurf: six Reddit tags in their own folder

Campaign / setup
Reddit Pixel via GTM
GTM, CorSurf: six Reddit tags in their own folder, including begin checkout and add payment info
GTM, CorSurf: six Reddit tags in their own folder, including begin checkout and add payment info

Result

Six clearly named Reddit tags in their own folder, including begin checkout and add payment info, on the right e-commerce triggers.

Scope of work

  • Reddit Pixel installed via Google Tag Manager
  • Standard and custom e-commerce events
  • Testing in GTM Preview and Reddit Pixel Helper

Tools and platforms

  • Reddit Ads Manager
  • Reddit Pixel
  • Reddit Events Manager
  • Reddit Conversions API
  • Google Tag Manager
  • Stape
  • Shopify
  • WooCommerce
  • GA4

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