Meta / Reddit / TikTok / Pinterest / Snapchat / LinkedIn Pixel & Conversion API
Browser pixels plus server-side Conversion APIs across every major ad platform.
Each ad platform needs its own pixel and, increasingly, its own server-side API to optimize reliably.
I implement them all from one clean dataLayer and GTM setup, with deduplication and consistent event naming across platforms.
Case studies
Related results
5 / 5
Meta events live
E-commerce
Meta Pixel Setup through Google Tag Manager
A US e-commerce store was running Meta Ads with real sales coming in, but Ads Manager reported almost nothing. My audit found several plugins each injecting their own Meta Pixel and their own e-commerce events. I rebuilt the whole measurement layer in one Google Tag Manager container. Two days later the client confirmed everything was matching.
- 2 days
- To client sign-off
- 1 source
- Owns every Meta event
9.2/10
Purchase match quality
E-commerce
Meta Pixel & CAPI Using Stape & GTM
Ad blockers, iOS and browser privacy limits hide sales from Meta. I fix that with a Pixel + Conversions API setup through Google Tag Manager and a server container, so Meta sees every sale and your ads optimize on real data.
- 100%
- CAPI event coverage
- +151%
- Extra conversions
47
Conversions in 30 days
E-commerce (mobile accessories)
TikTok Pixel & Events API Setup Using GTM & Stape
Server-side tracking for a UAE mobile-accessories store: 47 conversions at 106.98 AED each in 30 days, with purchases tracked at a 90+ Event Match Quality score.
- 90+
- Purchase Event Match Quality
- 7
- Funnel events
7
Events active
E-commerce (pet products)
TikTok Pixel Setup Using GTM for E-commerce Businesses
Every step of the shopping journey, from product view to purchase, tracked in TikTok with product details, prices and hashed customer data, so sales campaigns can optimize for the events that make money.
- 4
- Optimization events
- Email + phone
- Advanced matching
2
Lead events
EV chargers + installation
TikTok Pixel Setup Using GTM for Service-Based Businesses
For a service business, the sale starts with a form or a phone call, not a checkout. I set up the TikTok Pixel so every quote request and every call click is tracked, matched with hashed customer details and ready for TikTok to optimize on.
- 5
- Events tracked
- Email + phone
- Advanced matching
9.1/10
Purchase quality score
Fashion e-commerce
Snapchat Pixel & CAPI Setup Using GTM & Stape
Snapchat's audience lives on mobile, where ad blockers and iOS privacy limits hide many purchases from the browser pixel. I set up the Snap Pixel together with the Snapchat Conversions API, so every sale reaches Snapchat with strong match data, counted once.
- 84%
- CAPI coverage
- Very effective
- Event quality
Verified
Deduplication
E-commerce
Pinterest Pixel & CAPI Using GTM & Stape
Every visit, add to cart and checkout sent to Pinterest twice, from the browser tag and from a server, then deduplicated by event ID. Pinterest confirms the result: “Correctly deduplicating events across multiple sources”.
- Sufficient
- Event ID coverage
- 2
- Data sources
810
Purchases tracked
E-commerce & media
Reddit Pixel Setup Using GTM
Reddit Ads can only optimize for conversions it can see. I install the Reddit Pixel with a tag for every step of the funnel, so each visit, product view, add to cart and purchase reaches Reddit, ready for conversion campaigns and retargeting.
- 38K
- Page visits
- 1,827
- Add to carts
35
Purchases sent
E-commerce
Reddit Pixel & CAPI Setup Using GTM & Stape
For a U.S. tractor-tools store, I added the Reddit Conversions API on top of the Reddit Pixel. Every page visit, add to cart and purchase now reaches Reddit from both the browser and a server, with every event rated Healthy.
- Healthy
- Event status
- 2
- Data sources
Analytics & Tracking
Related services
X (Twitter) Pixel & ChatGPT (OpenAI) Pixel
Conversion tracking for X Ads and ChatGPT ads.
GA4 setup, custom dashboards & reports (Looker Studio, BigQuery)
GA4 configured properly, plus dashboards that answer real business questions.
Google Ads Enhanced Conversion tracking
Improve conversion measurement accuracy with first-party, hashed customer data.
Google Tag Manager (web + server-side, dataLayer, custom events, consent mode v2)
A clean, documented GTM setup — web and server — with Consent Mode v2.
Mixpanel setup
Product analytics with clean event tracking and funnels in Mixpanel.
Server-side tracking: Stape, Taggrs, Google Cloud
First-party, server-side tracking for more complete data and faster pages.
Stop guessing. Start measuring what actually drives revenue.
Get a free audit of your tracking and ad accounts. You'll get a clear list of what's broken, what's missing and what to fix first — no obligation.