Case study · Laadpaalwinkel
Laadpaalwinkel: Quote Requests and Calls Tracked on TikTok
- Website
- laadpaalwinkel.com
- Location
- Netherlands
- Campaign / setup
- TikTok Pixel via GTM
- Period shown
- November 2024
- Lead events
- 2
- quote form + phone call
- Events tracked
- 5
- page view to lead
- Advanced matching
- Email + phone
- hashed on form submit
- Product value example
- €1,248
- Raedian Neo charger
The goal
A Dutch company that sells and installs EV charging stations gets most of its customers through quote requests and phone calls. Its TikTok ads needed to know who actually got in touch, not just who visited.
What I did
- Installed the TikTok Pixel through Google Tag Manager on every page.
- Tracked contact and quote form submissions as SubmitForm.
- Tracked clicks on the header phone number as ClickButton.
- Sent the form's email and phone number, hashed, for advanced matching.
- Tracked ViewContent and AddToCart with product price in EUR.
- Tested each event in Pixel Helper, Tag Assistant and TikTok Test Events.
Result
Both lead types are tracked: quote forms and phone calls now show up in TikTok as separate, measurable actions. SubmitForm carries hashed email and phone for stronger matching, and view content and add to cart carry product ID, name and price.
Scope of work
- TikTok Pixel installed via Google Tag Manager
- Form submission tracking (SubmitForm)
- Phone, WhatsApp and email click tracking
- Advanced matching with hashed email and phone
- Product and service page events
- Testing in Pixel Helper and Test Events
- Lead event ready for campaign optimization