Case study 01 · TractorReliefTool
Performance Max for U.S. E-commerce: $67.1K Revenue at 6.6x ROAS
- Website
- tractorrelieftool.com
- Location
- USA
- Campaign / setup
- Performance Max
- Period shown
- Jan 1 – Oct 25, 2026
- ROAS
- 6.6x
- actual · target 611%
- Conv. value
- $67.1K
- tracked revenue
- Conversions
- 196
- ~$51.50 per conversion
- Ad spend
- $10.1K
- Jan – Oct 2026
The challenge
A specialist U.S. store selling hydraulic tools for tractors needed Google Ads sales that clearly paid for themselves. With a narrow, niche audience, automated campaigns can easily spend on the wrong people unless they have strong signals to learn from.
What I did
- Set up purchase tracking with Enhanced Conversions, so every sale reaches Google Ads with its value.
- Built a Performance Max sales campaign on the product feed, with audience signals and search themes around hydraulic parts and couplers.
- Bid on value with a 611% target ROAS, so the campaign chases revenue rather than order count.
- Manage it monthly: search terms, assets, budget pacing and reporting.
Result
$67.1K in conversion value from $10.1K of ad spend: a 6.6x return, ahead of the campaign's own 611% target, from 196 conversions at about $51.50 each, with a 1.77% conversion rate, 1.87% CTR and $1.14 average CPC.
Next step I recommended
Lift ad strength to “Excellent” with more image and video assets, and split asset groups by product line, so spend can scale while ROAS holds.
Scope of work
- Merchant Center feed
- Performance Max setup
- Audience signals
- Target ROAS bidding
- Enhanced Conversions
- Asset optimization
- Monthly management & reporting
