Google Ads Search, PPC, Performance Max & Shopping campaigns
High-intent Search, Performance Max and Shopping campaigns built for ROAS.
Each campaign type has a job. Search captures intent, Shopping showcases products, and Performance Max scales across Google's inventory when it's fed the right signals.
I configure feeds, asset groups, audience signals and conversion goals so each campaign type contributes to profit rather than cannibalizing the others.
Case studies
Related results
$4.62
Cost per lead
Local & service businesses
Google Ads Campaign Setup, Optimization & Management for Service-Based Businesses
Four client accounts, one approach: fix the tracking, target buyers who are ready to act, and optimize every month on real conversion data. Calls, quote requests and form leads for service businesses in the USA and UK.
- 24.29%
- Conversion rate
- 12.43%
- Click-through rate
6.6x
ROAS on Performance Max
E-commerce & digital products
Google Ads Campaign Setup, Optimization & Management for E-commerce Businesses
Two accounts, two campaign types: Performance Max for e-commerce and Demand Gen for digital products. Each one is built on accurate tracking and managed every month against real results.
- $67.1K
- Conversion value
- 392%
- ROAS on Demand Gen
Google Ads
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Stop guessing. Start measuring what actually drives revenue.
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