Google Ads Enhanced Conversion tracking using GTM
Recover lost conversions with hashed first-party data via Google Tag Manager.
Enhanced Conversions send hashed customer data (like email) with your conversion tags so Google can match more conversions — even when cookies are blocked.
I implement it properly through GTM with a clean dataLayer, verify match rates in Google Ads diagnostics and keep it consent-aware.
Case studies
Related results
$4.62
Cost per lead
Local & service businesses
Google Ads Campaign Setup, Optimization & Management for Service-Based Businesses
Four client accounts, one approach: fix the tracking, target buyers who are ready to act, and optimize every month on real conversion data. Calls, quote requests and form leads for service businesses in the USA and UK.
- 24.29%
- Conversion rate
- 12.43%
- Click-through rate
6.6x
ROAS on Performance Max
E-commerce & digital products
Google Ads Campaign Setup, Optimization & Management for E-commerce Businesses
Two accounts, two campaign types: Performance Max for e-commerce and Demand Gen for digital products. Each one is built on accurate tracking and managed every month against real results.
- $67.1K
- Conversion value
- 392%
- ROAS on Demand Gen
315
Purchases tracked
E-commerce & lead generation
Google Ads Enhanced Conversion Tracking
Google Ads can only optimize for the conversions it can see. Across e-commerce and lead-generation accounts, I build tracking that records every purchase, checkout and lead accurately, so Smart Bidding works on real data.
- 134,890
- Conversion value
- 7 of 7
- Campaigns
Google Ads
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Stop guessing. Start measuring what actually drives revenue.
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