Analytics & Tracking

Google Ads Enhanced Conversion tracking

Improve conversion measurement accuracy with first-party, hashed customer data.

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Enhanced Conversions improve match rates and conversion modeling for Google Ads — for both website purchases and leads.

I implement it via GTM or the Google tag, validate data quality and make sure it respects user consent.

Case studies

Related results

315

Purchases tracked

Google Ads

E-commerce & lead generation

Google Ads Enhanced Conversion Tracking

Google Ads can only optimize for the conversions it can see. Across e-commerce and lead-generation accounts, I build tracking that records every purchase, checkout and lead accurately, so Smart Bidding works on real data.

134,890
Conversion value: 7 of 7
Campaigns

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Analytics & Tracking

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