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Google Ads

Google Ads conversion tracking using Stape & GTM (server-side tracking)

Durable Google Ads conversion tracking through a server-side GTM container.

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Browser restrictions and ad blockers silently remove conversions. Server-side tracking routes events through your own first-party domain for more complete, reliable data.

I set up a server GTM container on Stape, configure custom loaders and first-party cookies, and forward Google Ads conversions with deduplication in place.

Case studies

Related results

315

Purchases tracked

Google Ads

E-commerce & lead generation

Google Ads Enhanced Conversion Tracking

Google Ads can only optimize for the conversions it can see. Across e-commerce and lead-generation accounts, I build tracking that records every purchase, checkout and lead accurately, so Smart Bidding works on real data.

134,890
Conversion value
7 of 7
Campaigns
Read case study

Google Ads

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High-intent Search, Performance Max and Shopping campaigns built for ROAS.

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Stop guessing. Start measuring what actually drives revenue.

Get a free audit of your tracking and ad accounts. You'll get a clear list of what's broken, what's missing and what to fix first — no obligation.

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